Company News, Marketing News

Elizabeth Arden Signs Reese Witherspoon

Oscar-winner is now 'Storyteller-in-Chief.'

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By: TOM BRANNA

Editor

None of the beautiful people want to be models anymore. First there were models, then supermodels, then spokesmodels and later spokespersons. And now? Now, we have storytellers! Elizabeth Arden announced today that it has signed entrepreneur and critically acclaimed, Academy Award winning actress Reese Witherspoon as the brand’s Storyteller-in-Chief. In this multi-faceted role, Witherspoon will help to shape the brand’s narrative, through its advertising campaigns and  marketing programs, w...

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